The SMART-X High Efficiency Dryer dries hair 75% faster*, using the power of air and less heat for healthier styling. Its breakthrough SMART-X Technology automatically balances air and temperature 100x per second to prevent any damaging heat spikes. Plus, advanced smart features including 3 speed and 3 heat settings with auto-memorization allow you to personalize your styling experience. A self-cleaning function makes styling quick and easy, while prolonging the life of your dryer. BIO IONIC Moisturizing Heat Technology hydrates hair from the inside out by emitting natural negative ions that allow water molecules to penetrate deep into strands. Hair is left softer, shinier and smoother. *Compared to leading competitor