Joico Color Balance Purple Conditioner Color Balance Purple neutralize brassy/yellow tones in blonde/gray hair. Platinum blondes and silver foxes, rejoice, your hair color regimen just went from high-maintenance to #instacool! Staying true to hue is now easier than ever JOICO''s glacial, yellow-mellowing duo is specially formulated to keep brassiness from deminishing blonde and gray hair''s cool factor. With a perfect dose of tone-correcting purple pigments and color-protecting Multi-Specturm Defense Complex, Color Balance Purple instantly neutralizes unwanted brassy and yellow tones. - Instantly neutralizes unwanted brassy/yellow tones in blonde/gray hair - Tone-correcting pigments attach to the hair fibers and stay attached through multiple shampoos - Multi-Specturm Defense Complex helps protect color against fading - Bio-Advanced Peptide Complex delivers non-stop repair and protection for healthier hair with every use - Boosts shine and reduces frizz