Stylists and clients want faster results with just as much impact. Kenra Platinum Rapid Hydration Mask Light quickly hydrates in only 3 minutes. The mask is enriched with Babassu Oil that is ethically sourced from the Amazonian rainforest, and the packaging is recyclable and made from sugarcane derived bioresin. Rapidly rehydrate for visibly improved softness, shine manageability. Rapid, deep hydration for medium to coarse hair in 3 minutes. Enriched with ethically sourced Babassu oil from the Amazon rainforest. Made with fair trade shea butter. Improves softness and shine. High moisture retention. PETA certified, Cruelty-free.